Sales & Marketing

Influencers and Creators : Business, Culture and Practice - 9781529768640

SAGE Publications Ltd

The Dark Side of Marketing Communications : Critical Marketing Perspectives - 9781138587137

Taylor & Francis Ltd

Marketing Metrics

Pearson Education (US)

Brand Fusion : Purpose-driven brand strategy

De Gruyter

Digital Luxury : Transforming Brands and Consumer Experiences - 9781526458940

SAGE Publications Ltd

Destination Marketing : An international perspective

Taylor & Francis Ltd

Fashion Merchandising : Principles and Practice

Bloomsbury Publishing PLC

Sport Consumer Behaviour : Marketing Strategies - 9780367552435

Taylor & Francis Ltd

How to Market Books - 9781138597259

Taylor & Francis Ltd

Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy - 9781138064300

Taylor & Francis Ltd

Global Marketing Strategy : An Executive Digest

Springer Nature Switzerland AG

Power in Business Relationships : Dynamics, Strategies and Internationalisation

Taylor & Francis Ltd

An Introduction to Cybernetic Synergy : Improving Decision-Making and Cost Efficiency in Business and Commercial Environments

Taylor & Francis Ltd

Brands and Consumers : A Research Overview

Taylor & Francis Ltd

Film Marketing - 9781138013360

Taylor & Francis Ltd

Sports Marketing : Fundamentals - Strategies - Instruments

Springer

Marketing Strategy : Based on First Principles and Data Analytics

Bloomsbury Publishing PLC

Sales and Business Models in the Logistics Industry : Ensuring Growth with Innovative Strategies

Springer

Customer-Centricity in Organized Retailing : A Guide to the Basis of Winning Strategies

Springer Verlag, Singapore

B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience

Springer International Publishing AG

The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations

Springer Nature Switzerland AG