Sales & Marketing

The Voice Catchers : How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

Branded Protest : The Power of Branding and its Influence on Protest Movements

A Designer's Research Manual, 2nd edition, Updated and Expanded : Succeed in design by knowing your clients and understanding what they really need

Wild Thinking : 25 Unconventional Ideas to Grow Your Brand and Your Business

Service-Dominant Logic: Premises, Perspectives, Possibilities

Crisis Communication Strategies : Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

B2B Social Selling Strategy : Connect with Customers, Build Relationships and Drive Sales

The Dark Side of Marketing Communications : Critical Marketing Perspectives - 9781138587137

Rivalry and Group Behavior Among Consumers and Brands : Comparisons In and Out of the Sport Context

Product Management in Practice : A Practical, Tactical Guide for Your First Day and Every Day After

The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations

Principles of Marketing for a Digital Age - 9781529779790