Overview
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
- | : Marta Massi, Alex Turrini (Edited by)
- | Publisher: Springer Nature Switzerland AG
- | Publication Date: Jun 19, 2020
- | Country of Publication: Switzerland
- | Number of Pages: 166 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 3030261204
- | ISBN-13: 9783030261207