Essentials of Marketing - 9781292429533

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

• | : Jane Martin, Jim Blythe
• | Publisher: Pearson Education Limited
• | Publication Date: Apr 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 384 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1292429534
• | ISBN-13: 9781292429533