Overview
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
- | : Tracy L. Tuten
- | Publisher: SAGE Publications Ltd
- | Publication Date: Dec 27, 2022
- | Country of Publication: United Kingdom
- | Number of Pages: 496 pages
- | Language: Unknown
- | Binding: Paperback / softback
- | ISBN-10: 1529779790
- | ISBN-13: 9781529779790
