Market Grooming: The Dark Side of AI Marketing

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

• | Author: Hamid Jahankhani, Sumesh S. Dadwal, Kenneth Revett
• | Publisher: Emerald Publishing Limited
• | Publication Date: Nov 11, 2024
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781835490020
• | ISBN-10: 1835490026