Overview
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
- | Author: Hamid Jahankhani, Sumesh S. Dadwal, Kenneth Revett
- | Publisher: Emerald Publishing Limited
- | Publication Date: Nov 11, 2024
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781835490020
- | ISBN-10: 1835490026
