The Dark Side of Marketing Communications : Critical Marketing Perspectives
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The Dark Side of Marketing Communications : Critical Marketing Perspectives - 9781138587137

Taylor & Francis Ltd
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9781138587137
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UPC:
9781138587137
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Description
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.


  • | : Tim Hill (University of Bath, UK), Pierre McDonagh
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Oct 29, 2020
  • | Country of Publication: United Kingdom
  • | Number of Pages: 124 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 1138587133
  • | ISBN-13: 9781138587137
Additional Information
By (Author):
Tim Hill (University of Bath, UK), Pierre McDonagh
Publisher:
Taylor & Francis Ltd
Publication Date:
Oct 29, 2020
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
124 pages
Binding:
Paperback / softback
ISBN-10:
1138587133
ISBN-13:
9781138587137
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