Marketing Technology: Integrating Martech for Transformational Marketing

Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level undergraduate studies.

• | Author: Ediz Edip Akcay
• | Publisher: Kogan Page Ltd
• | Publication Date: Feb 03, 2026
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398625259
• | ISBN-10: 1398625256