Sale
H2H Marketing : The Genesis of Human-to-Human Marketing
Springer Nature Switzerland AG
£27.99
£26.01
(No reviews yet)
Write a Review
Springer Nature Switzerland AG
H2H Marketing : The Genesis of Human-to-Human Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
- | : Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
- | Publisher: Springer Nature Switzerland AG
- | Publication Date: Dec 13, 2020
- | Country of Publication: Switzerland
- | Number of Pages: 267 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 3030595307
- | ISBN-13: 9783030595302
- Author:
- Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
- Publisher:
- Springer Nature Switzerland AG
- Publication Date:
- Dec 13, 2020
- Country of Publication:
- Switzerland
- Language:
- Unknown
- Number of pages:
- 267 pages
- Binding:
- Hardback
- ISBN-10:
- 3030595307
- ISBN-13:
- 9783030595302