Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

• | By (Author): Philip Kotler
• | Publisher: John Wiley & Sons Inc
• | Publication Date: May 25, 2010
• | Country of Publication: United States
• | Number of Pages: 208 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 0470598824
• | ISBN-13: 9780470598825