Smart Cities and Tourism: Co-creating experiences, challenges and opportunities : Co-creating experiences, challenges and opportunities

Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.

• | : Dimitrios Buhalis (Professor in Marketing, Strategy and Innovation, Bournemouth University, UK), Babak Taheri (Professor of Marketing, Edinburgh Business School, Heriot-Watt University, Edinburgh, UK), Roya Rahimi (Reader in Marketing and Leisure Management, University of Wolverhampton, Business School, UK) (Edited by)
• | Publisher: Goodfellow Publishers Limited
• | Publication Date: Apr 29, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1915097088
• | ISBN-13: 9781915097088