Deep Knowledge of B2B Relationships Within and Across Borders

The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.

• | Author: Arch G. Woodside, Roger Baxter
• | Publisher: Emerald Publishing Limited
• | Publication Date: Jul 10, 2013
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781781908587
• | ISBN-10: 1781908583