Overview
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
- | Author: Arch G. Woodside, Roger Baxter
- | Publisher: Emerald Publishing Limited
- | Publication Date: Jul 10, 2013
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781781908587
- | ISBN-10: 1781908583