Strategic Management In The Media: Theory To Practice
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Strategic Management In The Media: Theory To Practice

SAGE Publications Ltd
SKU:
9781473929500
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UPC:
9781473929500
£37.99 £36.45
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Description
A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.


  • | By (Author): Lucy Kung
  • | Publisher: SAGE Publications Ltd
  • | Publication Date: Nov 24, 2016
  • | Country of Publication: United Kingdom
  • | Number of Pages: 256 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 1473929504
  • | ISBN-13: 9781473929500
Additional Information
By (Author):
Lucy Kung
Publisher:
SAGE Publications Ltd
Publication Date:
Nov 24, 2016
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
256 pages
Binding:
Softback
ISBN-10:
1473929504
ISBN-13:
9781473929500