Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

• | Author: Eleonora Cattaneo
• | Publisher: Kogan Page Ltd
• | Publication Date: Mar 03, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398606401
• | ISBN-10: 1398606405