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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies

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Product Details
Author:
Eleonora Cattaneo
Publisher:
Kogan Page Ltd
Publication Date:
Mar 03, 2023
Binding:
Paperback / softback
ISBN-13:
9781398606401
ISBN10:
1398606405

Overview

Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.


  • | Author: Eleonora Cattaneo
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Mar 03, 2023
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398606401
  • | ISBN-10: 1398606405

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