Innovation Management: Effective Strategy And Implementation

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.

• | By (Author): Keith (Cranfield School Of Management) Goffin
• | Publisher: Bloomsbury Publishing PLC
• | Publication Date: Nov 04, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 440 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1137373431
• | ISBN-13: 9781137373434