Digital Marketing Strategy : Create Strategy, Put It Into Practice, Sell More - 9781035311323

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented.

• | : Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
• | Publisher: Edward Elgar Publishing Ltd
• | Publication Date: Jul 28, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 200 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1035311321
• | ISBN-13: 9781035311323