My Life in Advertising and Scientific Advertising

Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you''ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

• | Author: Claude Hopkins
• | Publisher: NTC Publishing Group,U.S.
• | Publication Date: Jan 16, 1966
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780844231013
• | ISBN-10: 0844231010