Overview
Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you''ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
- | Author: Claude Hopkins
- | Publisher: NTC Publishing Group,U.S.
- | Publication Date: Jan 16, 1966
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9780844231013
- | ISBN-10: 0844231010