Handbook Of New Product Development Management

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.

• | Edited By: Christoph Loch
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Sep 28, 2007
• | Country of Publication: United Kingdom
• | Number of Pages: 560 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0750685522
• | ISBN-13: 9780750685528