Overview
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.
- | Edited By: Christoph Loch
- | Publisher: Taylor & Francis Ltd
- | Publication Date: Sep 28, 2007
- | Country of Publication: United Kingdom
- | Number of Pages: 560 pages
- | Language: Not Available
- | Binding: Hardback
- | ISBN-10: 0750685522
- | ISBN-13: 9780750685528