Marketing Value Metrics: A New Metrics Model To Measure Marketing Effectiveness
Sale

Marketing Value Metrics: A New Metrics Model To Measure Marketing Effectiveness

Kogan Page Ltd
SKU:
9780749468972
|
UPC:
9780749468972
$32.05 $32.03
(No reviews yet)
Condition:
New
Current Stock:
Adding to cart… The item has been added
Description
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


  • | By (Author): Malcolm Mcdonald
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Oct 03, 2014
  • | Country of Publication: United Kingdom
  • | Number of Pages: 328 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0749468971
  • | ISBN-13: 9780749468972
Additional Information
By (Author):
Malcolm Mcdonald
Publisher:
Kogan Page Ltd
Publication Date:
Oct 03, 2014
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
328 pages
Binding:
Softback
ISBN-10:
0749468971
ISBN-13:
9780749468972
Related Products