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Marketing Value Metrics: A New Metrics Model To Measure Marketing Effectiveness

Marketing Value Metrics: A New Metrics Model To Measure Marketing Effectiveness

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Product Details
By (Author):
Malcolm Mcdonald
Publisher:
Kogan Page Ltd
Publication Date:
Oct 03, 2014
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
328 pages
Binding:
Softback
ISBN-10:
0749468971
ISBN-13:
9780749468972

Overview

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


  • | By (Author): Malcolm Mcdonald
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Oct 03, 2014
  • | Country of Publication: United Kingdom
  • | Number of Pages: 328 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0749468971
  • | ISBN-13: 9780749468972

Categories

Books/Economics, Finance, Business & Management/Business & Management/Sales & Marketing

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