Marketing Value Metrics: A New Metrics Model To Measure Marketing Effectiveness

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

• | By (Author): Malcolm Mcdonald
• | Publisher: Kogan Page Ltd
• | Publication Date: Oct 03, 2014
• | Country of Publication: United Kingdom
• | Number of Pages: 328 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0749468971
• | ISBN-13: 9780749468972