Insanely Simple: The Obsession That Drives Apple'S Success

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

• | By (Author): Ken Segall
• | Publisher: Penguin Books Ltd
• | Publication Date: Apr 04, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 067092119X
• | ISBN-13: 9780670921195