Scientific Advertising

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

• | Author: Claude C. Hopkins
• | Publisher: Dover Publications Inc.
• | Publication Date: Oct 31, 2019
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780486836058
• | ISBN-10: 0486836053