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Scientific Advertising

Scientific Advertising

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Product Details
Author:
Claude C. Hopkins
Publisher:
Dover Publications Inc.
Publication Date:
Oct 31, 2019
Binding:
Paperback / softback
ISBN-13:
9780486836058
ISBN10:
0486836053

Overview

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.


  • | Author: Claude C. Hopkins
  • | Publisher: Dover Publications Inc.
  • | Publication Date: Oct 31, 2019
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9780486836058
  • | ISBN-10: 0486836053

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