Fundamentals of Airline Marketing - 9780367178031

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

• | : Scott Ambrose (Embry-Riddle Aeronautical University, Daytona Beach, USA), Blaise Waguespack
• | Publisher: Taylor & Francis Ltd
• | Publication Date: May 28, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 234 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367178036
• | ISBN-13: 9780367178031