Airline Marketing And Management

Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

• | By (Author): Mr Stephen Shaw
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 07, 2011
• | Country of Publication: United Kingdom
• | Number of Pages: 384 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1409401499
• | ISBN-13: 9781409401490