Speak up now!: Marketing in times of climate crises

Speak up Now shows companies how to make the shift to a world where business success goes hand in hand with the well-being of the planet. To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

• | Author: Wim Vermeulen
• | Publisher: Lannoo Publishers
• | Publication Date: Dec 08, 2022
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9789401486255
• | ISBN-10: 9401486255