The Learning Trap: How Byju’S Took Indian Edtech For A Ride

Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

• | Author: Pradip K. Saha
• | Publisher: Juggernaut Publication
• | Publication Date: Nov 10, 2023
• | Number of Pages:
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• | Binding: Paperback / softback
• | ISBN-13: 9789353452322
• | ISBN-10: 9353452325