Rhetoric of Logos: A Primer for Visual Language

The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.

• | Author: Eduard Helmann, Brian Switzer
• | Publisher: Niggli Verlag
• | Publication Date: Oct 06, 2016
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9783721209570
• | ISBN-10: 3721209575