Overview
The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.
- | Author: Eduard Helmann, Brian Switzer
- | Publisher: Niggli Verlag
- | Publication Date: Oct 06, 2016
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9783721209570
- | ISBN-10: 3721209575
