Scaling B2B Markets: Agile Marketing Strategies for Startups

mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.

• | Author: Mirko Olivieri
• | Publisher: Springer International Publishing AG
• | Publication Date: Jul 25, 2025
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9783031934049
• | ISBN-10: 3031934040