Overview
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.
- | Author: Mirko Olivieri
- | Publisher: Springer International Publishing AG
- | Publication Date: Jul 25, 2025
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9783031934049
- | ISBN-10: 3031934040