Data-Driven Personas
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Data-Driven Personas

Springer International Publishing AG
SKU:
9783031011030
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UPC:
9783031011030
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Description
Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.


  • | : Bernard J. Jansen, Joni Salminen, Soon-gyo Jung, Kathleen Guan
  • | Publisher: Springer International Publishing AG
  • | Publication Date: Feb 05, 2021
  • | Country of Publication: Switzerland
  • | Number of Pages: 317 pages
  • | Language: English
  • | Binding: Paperback / softback
  • | ISBN-10: 3031011031
  • | ISBN-13: 9783031011030
Additional Information
Author:
Bernard J. Jansen, Joni Salminen, Soon-gyo Jung, Kathleen Guan
Publisher:
Springer International Publishing AG
Publication Date:
Feb 05, 2021
Country of Publication:
Switzerland
Language:
English
Number of pages:
317 pages
Binding:
Paperback / softback
ISBN-10:
3031011031
ISBN-13:
9783031011030
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