H2H Marketing : The Genesis of Human-to-Human Marketing
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H2H Marketing : The Genesis of Human-to-Human Marketing

Springer Nature Switzerland AG
SKU:
9783030595302
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UPC:
9783030595302
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Description
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.


  • | : Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
  • | Publisher: Springer Nature Switzerland AG
  • | Publication Date: Dec 13, 2020
  • | Country of Publication: Switzerland
  • | Number of Pages: 267 pages
  • | Language: Unknown
  • | Binding: Hardback
  • | ISBN-10: 3030595307
  • | ISBN-13: 9783030595302
Additional Information
Author:
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
Publisher:
Springer Nature Switzerland AG
Publication Date:
Dec 13, 2020
Country of Publication:
Switzerland
Language:
Unknown
Number of pages:
267 pages
Binding:
Hardback
ISBN-10:
3030595307
ISBN-13:
9783030595302
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