An Analysis Of Michael E. Porter'S Competitive Strategy: Techniques For Analyzing Industries And Competitors

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

• | By (Author): Padraig Belton
• | Publisher: Macat International Limited
• | Publication Date: Jul 15, 2017
• | Country of Publication: United Kingdom
• | Number of Pages: 120 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1912128802
• | ISBN-13: 9781912128808