Understanding Michael Porter: The Essential Guide to Competition and Strategy

If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.

• | By (Author): Joan Magretta (Author)
• | Publisher: Harvard Business Review Press
• | Publication Date: Dec 06, 2011
• | Country of Publication: United States
• | Number of Pages: 256 pages
• | Language: NULL
• | Binding: Hardback
• | ISBN-10: 1422160599
• | ISBN-13: 9781422160596