Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - 9781911635482

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

• | : Assistant Professor Ahmet Bulent, Ph.D Ozturk (Rosen College of Hospitality Management,, University of Central Florida, USA), Professor Murat, Ph.D Hancer (Rosen College of Hospitality Management,, University of Central Florida, USA)
• | Publisher: Goodfellow Publishers Limited
• | Publication Date: Mar 31, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1911635484
• | ISBN-13: 9781911635482