Essentials Of Digital Marketing

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

• | By (Author): Kathryn (Heriot Watt University, Uk) Waite
• | Publisher: Goodfellow Publishers Limited
• | Publication Date: Feb 26, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1911396013
• | ISBN-13: 9781911396017