The 22 Immutable Laws Of Marketing

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.

• | By (Author): Al Ries
• | Series:
• | Publisher: Profile Books Ltd
• | Publication Date: Oct 24, 1994
• | Country of Publication: United Kingdom
• | Number of Pages: 160 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 1861976100
• | ISBN-13: 9781861976109