B2B Sales For The Entrepreneur: A Step-by-Step Sales Guide For First-Time Founders

In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they've never sold a thing in their lives. Whether you're building a SaaS product, a consultancy or a complex solution, you'll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers. In this book, you'll learn how to: Rewire your mindset and bounce back from rejection. Define a compelling value proposition that actually lands. Find, reach and engage ideal customers. Handle objections and negotiate like a pro. Close deals and build long-term client relationships. Know when (and how) to hire your first salesperson. With real-world case studies, ready-to-use templates and ‘fieldwork' exercises at the end of each chapter, this isn't just a book – it's a founder's sales playbook. You'll move from hesitating to selling with confidence, clarity and authenticity.

• | Author: Garry Mansell
• | Publisher: Brown Dog Books
• | Publication Date: Sep 10, 2025
• | Number of Pages:
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• | Binding: Paperback / softback
• | ISBN-13: 9781839529580
• | ISBN-10: 183952958X