Sport Business In Leading Economies

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

• | Edited By: Professor James J. (University Of Georgia, Usa) Zhang
• | Publisher: Emerald Publishing Limited
• | Publication Date: Nov 04, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 544 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1838679235
• | ISBN-13: 9781838679231