Business Acumen for Strategic Communicators : A Primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

• | : Matthew W. Ragas (DePaul University, USA), Ron Culp (DePaul University, USA)
• | Publisher: Emerald Publishing Limited
• | Publication Date: Mar 01, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 336 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1838676627
• | ISBN-13: 9781838676629