Palace Product Descriptions: The Selected Archive

• 98%
• EVERY GOOD DESCRIPTION
• PALACE HAVE EVER DONE
• IN ONE ROWDY HARDBACK
• 2% SOME RUBBISH ONES ALSO

Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard''s online product descriptions. Since their debut in 2013, Palace''s unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

• TRENDSETTER
• DON''T THINK SO MATE
• YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
• WITH YOUR EYES CLOSED
• COVERED IN GLUE

Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace''s archive.

At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.

• | Author: Lev Tanju, Palace Skateboards
• | Publisher: Phaidon Press Ltd
• | Publication Date: Oct 26, 2022
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781838665845
• | ISBN-10: 1838665846