Managing the Smart Revolution in Tourism Firms: Innovation and Value Creation in the Era of Data

This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.

• | Author: Dr Francisco Navarro-Meneses
• | Publisher: CABI Publishing
• | Publication Date: Apr 12, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781789249316
• | ISBN-10: 1789249317