The Battle To Do Good: Inside McDonald’s Sustainability Journey

"The Battle to Do Good: Inside McDonald’s Sustainability Journey is a must-read even for those who are cynical about the business of corporate social responsibility." "If you''re interested in the changing consumer marketplace and how societal demands will directly impact how you run cattle at home on the ranch, this book is definitely a page turner worth reading. It''s insightful, honest and really gives a glimpse at the changing dynamics of retailers, supplier and consumer relationships." "Bob is a terrific storyteller - and man, does he have stories: battling with Greenpeace and People for the Ethical Treatment of Animals; collaborating with Environmental Defense Fund and World Wildlife Fund; engaging Dr. Temple Grandin, the animal welfare guru; enlisting big suppliers like Smithfield and Cargill; convening the beef industry to define sustainable beef; and getting buy-in from an ever-changing cast of McDonald''s executives... His remarkable story is not just a great read about an enviable career, but a hero''s journey through the history of sustainable business and what it takes to be a leader, sometimes against the greatest of odds." "A ''sustainability page-turner'' is not a description one often finds associated with books in the usually heavy-going world of corporate responsibility. In the case of The Battle to do Good: inside McDonald''s sustainability journey, just published in hardback by Emerald Publishing, the marketing claim rings true." Langert, who led McDonald''s corporate social responsibility and sustainability efforts for 25 years, describes the company''s experiences with sustainability issues and various battles with activists related to these issues, including climate change, animal rights, obesity, sourcing practices, deforestation, waste, a sustainable supply chain, values, Happy Meal toys, pesticides, the Amazon rainforest, sustainable beef, and making a difference, to provide insight into what to do and not to do in times of crisis and when dealing with activists and advocates. In The Battle to Do Good, former McDonald’s Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant’s decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.

• | Author: Bob Langert
• | Publisher: Emerald Publishing Limited
• | Publication Date: Jan 19, 2019
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781787568167
• | ISBN-10: 1787568164